What Goes Into a Website Redesign Project?

A website redesign project is a multiple-step process from assessing the need for a redesign to planning, designing, developing, testing, launching, and maintaining a new website.

The process requires a strong understanding of the business goals, strategic planning, collaborative design efforts, and meticulous attention to detail. Let’s explore each stage of a website redesign project.

Identifying Key Indicators It’s Time for a Website Redesign

A website redesign project often begins with the realization that the current website is no longer fulfilling its purpose such as limiting business growth or providing a poor user experience.

  • Outdated Design: An aging website may suffer from slow load times, a lack of mobile responsiveness, or poor user interface design. These issues can negatively impact overall performance of your marketing efforts. 
  • Declining Metrics: Diminished user engagement, such as low page views, high bounce rates, or reduced time spent on the site, may suggest the need for an overhaul in design or the customer journey.
  • SEO Concerns: A drop in search engine rankings may signal that the site requires optimization to remain competitive, or an adjustment due to recent search algorithm updates.

Common Motivations Behind Website Redesigns

  • Enhanced Branding: If you’ve recently updated your logo, colors, or overall brand image, your website may need to be updated to match the new branding. Updating the website to better reflect the current brand identity can improve customer perceptions and trust, while reducing possible confusion.
  • Improved User Experience: If you’ve continued to spend money on Ads and SEO services but aren’t seeing the conversions you hoped for, it may be the UX. A redesign can help create a more intuitive and seamless experience for visitors, leading to higher satisfaction and engagement.
  • Shifting Business Needs: Changes in a business ownership, goals, target audience, or product offerings may necessitate a redesign. A content audit is a great way to see if your website matches your business needs still.
  • Incorporating New Technologies: If your current website is limited in which third-party tools it can work with, that alone is sometimes enough to require a redesign. Remaining efficient and competitive online often is built third party services for customer list management and marketing campaigns.

Exploring Client Goals and Objectives for the Redesign Project

Understanding the client’s goals is important for ensuring the website redesign aligns with their vision and business strategy:

  • Discussing Business Strategy: Whenever we look at a website redesign project, we always start with one question. “Why do you want to redesign your website?” Most clients have a reason behind their redesign project, so it’s important that we know initially and create the best possible solution for our client’s goal..
  • Identifying Target Audiences: Working with our client, we’ll get an understanding of your current customers, target demographic and ideal customer types. We’ll help identify missed opportunities or customers you could be reaching in a more effective way.
Meeting with a B2B Web Designer

How Does the Planning Phase of a Website Redesign Project Unfold?

The planning phase sets the stage for a successful redesign by laying out a clear strategy:

Steps Involved in Initial Planning and Strategizing

  • Project Talks: The process begins with discussions between the client and our team to establish project expectations, goals, and vision. Making sure everyone is on the same page is the best way to pave the way to a successful redesign project.
  • Design & Data Research: Whenever possible, it’s great if your redesign team can review your website traffic data. Analyzing the existing website’s performance, studying competitors, and identifying market trends to inform redesign strategies.
  • Project Asset Collection: Using a cloud folder, like Google Drive or Dropbox, makes it easy for clients and the design team to share website content, sales copy, SEO data, images. Everything, all in one place.
A/B Split Testing Page Optimization

What Are the Key Components of the Design Phase in a Website Redesign Project?

The design phase is where creative and strategic thinking come together to bring the website to life:

Translating Research Insights into Design Concepts

  • Design Brief: Asset branding needs, from colors to fonts, and overall aesthetics. During this phase, we’ll make sure to have the exact color and font families to be used on the website.
  • Creating Design Elements: Use brand style rules and website goals to create a stylesheet for the new website, to show example design elements, such as H1 heading text, call to action buttons, web forms, images, and more.

Collaborating with Clients to Develop Wireframes and Prototypes

  • Low Fidelity Design Wireframes: Creating skeletal frameworks of the website’s pages to establish layout and functionality before diving into a complete website design.
  • High Fidelity Design Prototypes: Develop an interactive website for testing design concepts and user flows, allowing for early feedback and adjustments.

Iterating on Design Elements and Choices

  • Client Feedback and Collaboration: Working closely with clients to gather feedback on designs and making iterative changes until the client is satisfied.
  • Usability Testing: Testing the design with real users to identify areas for improvement and ensure an optimal user experience.

Ensuring Cross-Device Compatibility and Responsive Design Implementation

  • Cross-Device Testing: Testing the website on various devices and screen sizes to ensure consistency and usability across platforms.
  • Responsive Design Techniques: Implementing media queries and flexible grid layouts to adapt the website to different devices.
Professional SEO performing SEO audit on website

What Role Does Testing and Quality Assurance Play in the Website Redesign Process?

Testing and quality assurance are essential to delivering a polished and high-performing website:

Conducting Rigorous Testing to Identify and Address Bugs or Issues

  • Functional Testing: Verifying that all website features and functionalities operate as intended and meet project requirements.
  • Cross-Browser Testing: Testing the website on various browsers to ensure consistency and compatibility.

Iterating on Design and Development Based on Testing Feedback

  • Feedback Analysis: Analyzing testing feedback and making iterative changes to improve the user experience.
  • Continuous Improvement: Continuously refining the website based on feedback and testing to deliver the best possible product.
Cloudflare Services

How Is the Launch of a Redesigned Website Handled?

A successful launch requires careful planning and attention to detail:

Planning and Executing a Seamless Transition from Old to New Website

  • Launch Strategy: Planning the launch timeline and strategy, including how to minimize downtime during the transition.
  • Setting Up Redirects: Redirecting old URLs to new ones to preserve SEO rankings and provide a smooth user experience.
  • Analytics and Tracking: Configuring analytics tools to track the new website’s performance and gather insights for future improvements.

Implementing SEO Considerations and Communicating Changes

  • SEO Best Practices: Ensuring the website follows SEO best practices, such as optimized meta tags, headers, images, web copy, XML sitemaps, and more.
  • Communication: Keeping stakeholders and users informed about the changes, enhancements, and benefits of the redesigned website.

What Ongoing Maintenance and Support Are Required Post-Launch?

Post-launch maintenance ensures the website remains functional and up-to-date:

Providing Training and Documentation for Content Management Systems

  • User Training: Offering training sessions to the client’s team on how to use and manage the content management system (CMS).
  • Documentation: Providing comprehensive documentation on website features, functionalities, and CMS usage.

Offering Ongoing Support, Updates, and Maintenance Services

  • Ongoing Support: Offering technical support for any issues that arise, including bug fixes and troubleshooting.
  • Regular Updates: Implementing regular software and security updates to keep the website secure and running smoothly.

Monitoring Website Performance and Iterating Based on User Feedback and Analytics

  • Performance Monitoring: Continuously tracking the website’s performance metrics and making necessary adjustments for optimal results.
  • User Feedback Analysis: Gathering user feedback and using it to iterate on the website to ensure it remains effective and user-friendly.

A successful website redesign project requires collaboration, strategic planning, and an iterative approach. By focusing on each stage, from initiating the redesign to post-launch support, you can create a website that delivers on client goals, meets user expectations, and achieves long-term success.

Bocain Designs
Bocain Designs

Dan is a founding partner of Bocain Designs, a web design company that specializes in WordPress web design and WordPress management. We've earned over 2,000 five-star reviews for our work with 2,500+ clients from over 80 countries. Let's talk about how we can make your business awesome online!