Kasselman Solar had a website that they thought wasn’t doing their brand justice. They felt it clunky, it loaded weird, and worst of all, they felt like they had no way to control their design, edit their copy, or expand the website.
The new Kasselman Solar website has been created in a way that their in-house Albany design and marketing team is able to create landing pages for their campaigns, generate new leads, and provide resources about industry news through their blog, social feeds, and newsletters.
This helps them to expand further into B2B and B2C spaces without the need for an ongoing contract with a marketing agency, allowing them to save thousands of dollars each month.