Beer Universe


Beer Universe

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Beer Universe is a beverage and bottle redemption company with over 10 locations throughout the Capital District of NY. One of the owners of Beer Universe contacted our company, looking for an e-commerce solution for their complex business.

Their website at the time was a simple 6-page website that just had basic information about their company. Their competitors were offering online sales with curbside pickup.

Beer Universe knew they could do better and invested in a new website with all of the “bells and whistles” you’d expect to find on a retail-e-commerce hybrid website built for today’s shoppers.

Website Feature Summary:

  • Age-verification tool to require shoppers to be of legal age.
  • B2B and wholesale website portal and pricing options.
  • 30+ Product Categories with over 2,500 products for sale
  • Advanced Product Catalog Live Search (“Instant Results”) & Filter Tool
  • Upsells and product recommendations at key areas of the shopping experience.
  • Sales tax and bottle deposit fees with subtotals breakdown.
  • Credit card processing with advanced anti-spam, anti-fraud measures
  • Custom product selection (conditional logic for maximizing revenue opportunities)
  • Local pickup / curbside pickup, local delivery (calculated by distance), UPS shipping (UPS API calculator)

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