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Should you Improve Your Conversions with DARK UX Patterns?
Browsing a variety of different sites online will give you some idea of the different approaches to UX that different businesses and eCommerce stores have. One of which you should look out for is Dark UX approaches. Some sites are…
How to Choose and Prepare Images for Your Website
The digital marketplace is filled with sharks that are all set to eat up other creatures in this ocean. One wrong move by a brand could cause a sharp decline in its market reputation and allow its rivals to beat…
Is a Bad User Experience Design Hurting Your Conversion Rate?
Your business’ website design matters more today than ever before, with some studies suggesting that 75% of Internet users judge a company’s credibility on their website. THREE OUT OF FOUR PEOPLE. That’s HUGE! Whether you operate an e-commerce store or…
27 Ways to Improve Your WordPress Website Security
As a business owner, you quickly come to realize the value of security, especially as it relates to your office, retail stores, or any other business facilities. Yet all too often, business owners seem to forget that it’s equally important…
12 Clever Ways To Generate Leads From Your Blog
Blogs can do more than just keep customers up to date on the latest company news and activities. When done correctly, they can increase your website’s traffic, position you as an expert in your industry, provide people with a glimpse…
HTTPS on WordPress – Why Your Website Needs an SSL
Cyber-attacks are becoming more common and sophisticated every day. Protecting your website from hackers is vital to keeping customers safe, as well as safeguarding any data they enter while on the site. One way that we can secure a website…
Use Grammarly to Boost Sales With Better Copy
In this post, we’ll explore how to use Grammarly to improve engagement on your website. It doesn’t matter if your website is a blog or a web store; Grammarly can help you increase conversions. You don’t even need a paid…
Why Your Website Needs 2 Factor Authentication
In today’s increasingly digital world, we’re constantly seeing stories about hackers and data breaches in the news. If you operate a website, keeping Administrative access to only authorized people is important. Unfortunately, a strong password by itself isn’t enough to…
Turn Your Website Into a Lead Generation Machine with Split Testing
Split testing, also called A/B testing, is a common practice to test one version of an app, advertisement, landing page or website versus another version. Let’s talk about why A/B testing can be beneficial for your business. But why? Is split…
How to Use Heatmap Data to Improve Your Website and Skyrocket Sales
If you’re scratching your head wondering why your site’s traffic is rising but your sales are not, you can benefit from using heatmaps. Traffic is just one piece of the puzzle in making sales, but it’s one of the most…