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Blogs can do more than just keep customers up to date on the latest company news and activities. When done correctly, they can increase your website’s traffic, position you as an expert in your industry, provide people with a glimpse into your company’s culture, and improve your SEO. By establishing your authority, you’ll be able to leave an impression on your audience, motivate them to take action, and turn them into paying clients.
Research shows that a whopping 67% more leads are generated by businesses that use blogs as a marketing tool than those that don’t. Why not take advantage of this to establish a stronger customer base and increase sales for your company? In this article, you’ll learn 12 creative ways to generate new leads from your blog.
Publish Useful, Relevant Content
A well-written and engaging blog demonstrates to your followers and prospects that you are a reliable source of information. When you write on subjects your readers find relevant and helpful, you’re showing them that you’re not just a company trying to use a blog to sell services or products. Doing so conveys that you are concerned about sharing vital information regarding your industry.
You can use a variety of methods to find out what topics people are searching for on Google. Google Keyword Planner is a free tool that helps you discover terms related to a keyword that users search for on Google. You can leverage these keywords to come up with blog article ideas.
Use the Appropriate Keywords
It doesn’t matter how good the content is if no one can find it. A keyword is a term or phrase that a potential customer enters into their search engine as a way to find the information they’re looking for.
Using a solid keyword strategy that includes particular and relevant terms and phrases in your content will help Google find and effectively index your posts. However, be careful not to try to manipulate the system by stuffing your articles with keywords.
Include Call-To-Actions (CTAs)
A call-to-action is exactly what it sounds like: a means to persuade your reader to act. They are essential for ads and landing pages. Most blogs don’t use them nearly enough.
With a CTA, you can easily convert blog visitors into leads. Typically, a CTA is an offer that provides relevant content to your audience. It might be a link to a whitepaper, a webinar, an eBook, or a free assessment form where users can fill out their details and receive their offer after clicking. However, a call to action (CTA) can also be as basic as a link that encourages your audience to share your article on social media, via email, or through other means.
There must be some connection between the call to action and the content of the post. For instance, a suitable CTA for this article on ways to generate leads from your blog may be a link to a webinar on lead generation. CTA buttons can be placed in various places on your blog, but they don’t have to take up the entire page to be effective.
Try Slide-In CTAs
Slide-in CTAs are great for blog visitors who’ve made it to the end of your piece. When a prospect reads through all of your content, it means they’re interested enough in what you have to say.
When your prospect has finished reading everything, a box in the lower right corner slides in with an irresistible offer. You can offer a white paper, in-depth information about the topic, or other relevant content in exchange for the reader’s contact details.
Typical slide-in CTAs feature text, a CTA button, and an image. Unlike a pop-up, this kind of CTA might be more visually appealing and less obtrusive.
A study by HubSpot revealed that slide-in CTAs had a click-through rate that was 192% higher and generated 27% more leads than static CTAs. However, consider that the effectiveness of any CTA is highly dependent on the target audience. As such, it is recommended that you experiment with slide-in CTAs on your blog to see if they are a good fit.
Use a “Hello Bar”
A hello bar, also known as a “banner bar” or “floating bar,” is a small campaign found at the top of the user’s browser screen, generally spanning the page. It’s impossible to miss because it’s positioned in the part of the screen that visitors are most likely to notice when the page loads.
Including a CTA in a Hello Bar can help direct targeted traffic to a landing page or squeeze page without being obtrusive. While browsing your blog, the bar follows the visitor if they aren’t prompted to click on it at the outset. It’s been proven to be a powerful tool for driving relevant traffic and growing your mailing list in a short amount of time.
Provide Options for Content Upgrades
If you are running a business, your blog shouldn’t be just for the benefit of your readers but also for your customers. When a person visits your blog, it might be the beginning of their path to becoming a customer. Using content upgrades is a great way to accomplish this. A content upgrade is an additional content that readers can access as a reward for signing up for your email list.
It works as a promotional offer or lead magnet for the blog article the reader is now perusing. In fact, it is widely regarded to be the most effective method for generating new leads. A content upgrade is a way for visitors to get more out of what they’re already reading by providing more information. It is essential to align them with your audience’s interests. Help the readers solve an issue or teach them how to do something in detailed steps.
Include Links to Other Helpful Internal Resources
Be aware of certain terms and phrases relevant to other articles or content on your blog whenever writing a post. Make use of the words you’ve chosen to link to additional relevant content on your website. For example, you can have these keywords linked to a landing page or a related offer or promotion that your potential customers could find interesting, such as a free trial, an eBook, or a webinar sign-up.
Display Social Proof
You can gain the confidence of new website visitors by proving that your product or service has already been widely acknowledged. Reviews and feedback from other satisfied customers can often be all it takes to persuade a visitor to sign up for your newsletter or place an order. Go and seize this opportunity.
Social proof is built on the idea that there is safety in numbers and can be used to generate leads. Your prospects will be more likely to buy from you if you provide them with social proof. Make sure your blog visitors can see the social proof by placing it in strategic locations.
Social Media Sharing Should Be Made Simple
Incorporating social media icons into your blog article is a simple way to accomplish this. Your audience will be more likely to spread the word about your content if they can easily share it on social media platforms like Facebook, Twitter, and LinkedIn. Social sharing is an effective (and simple) technique to supplement your lead generation strategy and increase visitors to your website.
Create Evergreen Content
Your ideal customer relates to evergreen content regardless of time or location. These are certain types of content that never become outdated. The blog entries or articles that resonate with your readers long after they’ve been published are cornerstones of content that support your brand and mission.
Even if you published a piece of content years ago, your followers will keep sharing it with their virtual communities, regardless of when it was initially released. This is what makes evergreen content so effective. As a bonus, pillar content can also be seen at the top of search results, bringing in significant traffic. You can use social media and search engine traffic to generate a lot of new customers for your business.
Offer Subscription Options
Today, there are more than 600 million blogs that can be found on the internet. People enjoy reading blogs, but there is a wealth of content out there that makes it challenging to attract a steady stream of regular readers. Making it easy for visitors to subscribe to new posts by including a form on your blog helps you stand out from the crowd. Providing a subscription option allows your visitors to register for future blog updates via email or RSS feeds. Every time you post a blog article, your subscribers will be the first to know.
Use Exit Overlays
Roughly 98% of your website visitors leave without taking any action. You may be able to get some of those potential leads back using an exit overlay or pop-up.
When a user indicates that they intend to abandon your website by moving the mouse toward the tabs, URL bar, or return icon on their browser, an exit pop-up is activated to help draw them back in. You can offer a special coupon, gather feedback, present a helpful lead magnet, suggest another blog entry, promote a newsletter series, or anything that can persuade them to stay and convert.
Creating high-quality content is the best way to make sales with a blog. Make your blog entries easy to understand so that your readers can put your advice to good use. It’s essential to use your blog to educate potential customers about your products or services. So, put yourself in your customers’ shoes and write about what they care about. When you’re ready, you’ll be able to make use of the recommendations in this article to generate leads and turn visitors into customers.